Freelance Web Developer - CRO Consultant

Websites, follow-up systems, and automations that turn interest into revenue.

I help small businesses fix the digital systems behind their website, enquiries, follow-up, and admin so fewer leads slip through and less time is lost to manual work.

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Years of experience

CRO + automation

Focus

Shopify, WordPress + ops

Platforms

Availability - Taking on new work

Website projects, audits, and automation sprints

Shopify Shopify Plus WooCommerce WordPress Conversion Rate Optimization Performance Shopify Shopify Plus

Latest work

Recent projects focused on performance and conversions.

Yumi Nutrition

Shopify Plus development for a fast-growing nutrition brand.

Shopify Plus development

Sleepy Piglet

A bespoke Shopify build for a premium ecommerce brand.

Shopify development

Wolff Laundry

WooCommerce development for a streamlined ecommerce experience.

WooCommerce development

DabbaDrop

Shopify development for an optimized, responsive storefront.

Shopify development

Productised services

Focused offers for the revenue leaks and admin bottlenecks that keep showing up.

Fixed-scope offer

Lead Follow-Up System

Capture, reply to, track, and chase every enquiry automatically so leads don't disappear into inboxes, DMs, and forgotten follow-ups.

Prices from £950

Fixed-scope offer

AI Automation Sprint

Automate one repetitive, time-hungry business process in 7-10 days using simple tools and AI where useful.

Prices from £950

Fixed-scope offer

Website Revenue Leak Audit

A 48-hour audit showing where your website, landing page, form, or checkout flow may be losing enquiries or sales.

View product

Ways I can help

Web, CRO, and automation support built around commercial outcomes.

I work with founders and small teams who want the front end and back end of the customer journey to work together more cleanly.

Conversion-led websites

Builds and redesigns that make your offer clearer, your journey smoother, and your site easier to trust.

Lead follow-up systems

Simple systems that capture, track, and chase enquiries so revenue does not rely on memory.

AI automation sprints

Focused workflow automations that cut repetitive admin without turning into a huge software project.

Process

A streamlined process from discovery to launch.

Clear steps, fast feedback, and measurable outcomes at every stage.

ShopifyShopify PlusWordPressWooCommerceCROAutomationPerformance

Review the bottleneck

We look at where the revenue leak, manual admin, or conversion friction is happening now.

Choose the right sprint

We scope the fastest productised offer or build sprint that will create a meaningful result.

Build the fix

I implement the pages, follow-up flow, or automation with clarity, performance, and usability in mind.

Launch and hand over

Everything is tested, documented, and handed over cleanly so the result is usable from day one.

Client testimonials

"Tom is a fantastic developer. We would recommend using him again."

"Overall Tom was a pleasure to work with, communicated well, worked hard and we were left with a Shopify reskin which was almost identical to our mock ups for a very reasonable price."

- Sean Knowles

Get a free review

Share what feels leaky, manual, or underperforming.

I will review the context and point you toward the most useful next step, without forcing a phone call first.