Yumi Nutrition
Shopify Plus development for a fast-growing nutrition brand.
Shopify Plus developmentFreelance Web Developer - CRO Consultant
Websites, follow-up systems, and automations that turn interest into revenue.
I help small businesses fix the digital systems behind their website, enquiries, follow-up, and admin so fewer leads slip through and less time is lost to manual work.
11
Years of experience
CRO + automation
Focus
Shopify, WordPress + ops
Platforms
Availability - Taking on new work
Website projects, audits, and automation sprints
Shopify Shopify Plus WooCommerce WordPress Conversion Rate Optimization Performance Shopify Shopify Plus
Latest work
Recent projects focused on performance and conversions.
Fix My Broken Mac
Conversion-focused site refresh for a repair service brand.
WordPress development
Wolff Laundry
WooCommerce development for a streamlined ecommerce experience.
WooCommerce development
DabbaDrop
Shopify development for an optimized, responsive storefront.
Shopify developmentProductised services
Focused offers for the revenue leaks and admin bottlenecks that keep showing up.
Lead Follow-Up System
Capture, reply to, track, and chase every enquiry automatically so leads don't disappear into inboxes, DMs, and forgotten follow-ups.
View productAI Automation Sprint
Automate one repetitive, time-hungry business process in 7-10 days using simple tools and AI where useful.
View productWebsite Revenue Leak Audit
A 48-hour audit showing where your website, landing page, form, or checkout flow may be losing enquiries or sales.
View productWays I can help
Web, CRO, and automation support built around commercial outcomes.
I work with founders and small teams who want the front end and back end of the customer journey to work together more cleanly.
Conversion-led websites
Builds and redesigns that make your offer clearer, your journey smoother, and your site easier to trust.
Lead follow-up systems
Simple systems that capture, track, and chase enquiries so revenue does not rely on memory.
AI automation sprints
Focused workflow automations that cut repetitive admin without turning into a huge software project.
Process
A streamlined process from discovery to launch.
Clear steps, fast feedback, and measurable outcomes at every stage.
ShopifyShopify PlusWordPressWooCommerceCROAutomationPerformance
01
Review the bottleneck
We look at where the revenue leak, manual admin, or conversion friction is happening now.
02
Choose the right sprint
We scope the fastest productised offer or build sprint that will create a meaningful result.
03
Build the fix
I implement the pages, follow-up flow, or automation with clarity, performance, and usability in mind.
04
Launch and hand over
Everything is tested, documented, and handed over cleanly so the result is usable from day one.
Client testimonials
"Tom is a fantastic developer. We would recommend using him again."
"Overall Tom was a pleasure to work with, communicated well, worked hard and we were left with a Shopify reskin which was almost identical to our mock ups for a very reasonable price."
- Sean KnowlesGet a free review
Share what feels leaky, manual, or underperforming.
I will review the context and point you toward the most useful next step, without forcing a phone call first.